Sterling Investment Partners ("Sterling"), a private equity firm that has been investing in and building middle-market companies for over 25 years, announces that the firm invested in Belnick, LLC ("Belnick" or the "Company").
Headquartered in Canton, Georgia, Belnick is a leading online supplier of value-oriented furniture for residential and commercial use through both wholesale and direct to consumer channels. Selling through its own brand, Flash Furniture, the Company offers over 4,000 unique furniture products, including office chairs, stacking chairs, folding chairs, restaurant furniture and reception furniture.
M. William Macey, Jr., Sterling Managing Partner and Co-Founder, commented that "Sterling is thrilled to invest in this market-leading, Internet-based distributor of value-oriented furniture. We believe Belnick's well-developed supply chain, extensive inventory, national distribution footprint, best-in-class e-commerce and fulfillment capabilities, and strong management team position the Company well to continue benefiting from the ongoing migration of purchase activity to online channels. We greatly look forward to working with the management team to continue to drive growth. ”
Sterling Investment Partners
Sterling Investment Partners is a private equity firm with a highly experienced, cohesive team of senior investment professionals. Sterling acquires businesses that the firm believes have strong, sustainable competitive advantages and significant opportunities for value creation. Sterling has over $1.5 billion in initial fund commitments. Over its history, Sterling has completed platform investments, strategic or add-on acquisitions, recapitalizations and liquidity events with an aggregate transaction value of over $12 billion, representing more than 100 transactions. Key industries Sterling focuses on include business services, industrial and consumer value-added distribution, niche manufacturing, and transportation and logistics. www.sterlinglp.com