Lazer Spot, Inc
The largest independent provider of comprehensive yard management services and solutions in the U.S., managing the movement of trailers at high volume distribution centers and manufacturing facilities, and also providing trailer shuttle services, through Company-provided tractors and drivers. The Company serves a diverse customer base, including many of the world’s largest consumer products companies, at approximately 175 locations in over 25 states, and operates a fleet of 400 tractors, 100 day cabs, and 1,200 trailers. The business was started in the mid 1990’s by members of the Newsome family who remain active in managing the business.
Sterling as Partners
- Sterling assisted with seven acquisitions and 19 private fleet acquisitions, including two strategic acquisitions that expanded the Company's service coverage into California and the upper Midwest
Management development and upgrades
- Craig Steinke, a Sterling Operating Partner, was an officer of the company and served on the Board of Directors of Lazer Spot, and was involved in establishing the infrastructure to support the Company’s rapid growth by implementing defined operating improvements.
- Sterling worked closely with the Company to build its corporate and regional management infrastructure. Key senior hires included dedicated senior executives in maintenance, safety, and operations, as well as the Company’s first outside sales person.
- Sterling and Mr. Steinke were deeply involved in revamping the Company's business pricing model, upgrading its management information systems and improving its financial reporting and budgeting processes.
- At Sterling's direction, the Company developed proprietary software and tools for yard auditing that further differentiated Lazer Spot with its customers.
- Sterling focused the Company on implementing "best practices" compliance programs designed to improve safety and reported scores under new United States government regulations.
Customer growth and geographic expansion
- Sterling was deeply involved in planning the Company’s expansion into California, a large market with unique labor law issues that Sterling had significant experience managing.
- The Company was transitioned from being a “super regional” service provider (South, Mid-Atlantic, and Midwest) to the only nationwide "pure play" spotting and yard management partner to large, multinational companies.